Wednesday, February 7, 2018

An interesting logo concept

We've started thinking about logo concepts for marketing/branding and one idea we have is to form a heart when Ross and Kaja's hands come together. The heart actually resembles the outline of the island and we are exploring ways to use the concept in the script. It's a clever idea, but we'll have to see if we get any traction with it.

I've always enjoyed creating logo concepts. The current logo is really just a placeholder. Now we get to explore combining elements from the story with messaging, visuals and typography. I'll reach out to our graphic designer and see what they think. I can't wait to see what they come up with...stay tuned!