We've been hard at work with messaging and branding for our upcoming show at the Edinburgh Fringe Festival. To start our art director put together a creative strategy for the graphic designer to work from. There's plenty of back-and-forth at this stage, but at the end of the day the period between the initial concepts through the final design went relatively smoothly and took about a month. Here's the final design, we'll plan to use it on our marketing collateral moving forward.